Now investors and executives within the sport must figure out how to convince recreational pickleball enthusiasts that professional pickleball is worth watching on television and paying to see in person. As this year’s professional tournaments get underway, those in the pro ranks must persuade those who don’t already follow professional pickleball that the sport’s most popular players — such as Anna Leigh Waters, Ben Johns and Lee Whitwell — are just as fun to watch as Rafael Nadal, Novak Djokovic and Naomi Osaka.
“How many sports are there where grandparents can play with their grandkids?” Chuck Menke, chief marketing officer of USA Pickleball, said.
The sport is already showcasing examples that make success look attainable: Anna Leigh Waters, 16, considered to be one of the best players in the sport, plays women’s doubles with her mother, Leigh Waters, 43. (Read More)
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