Thursday, February 5, 2026

Anna Leigh Waters: The Nike Signing, The Franklin Switch

 

Anna Leigh Waters: Pickleball's Prodigy Steps Into the Spotlight

Revolutionizing the Game: Inside the Young Star's Historic Deals and Vision for Pickleball's Future

In a candid podcast appearance on "Pickle Ballers," 19-year-old pickleball sensation Anna Leigh Waters reflects on a whirlwind month that saw her ink groundbreaking sponsorships with Nike and Franklin, marking a pivotal moment for the rapidly growing sport. As the first pickleball athlete signed by Nike, Waters discusses the pressures of rumors, the emotional weight of leaving long-time partners, and her unyielding drive to dominate while pushing pickleball toward global legitimacy. Drawing from her experiences as the undisputed GOAT—greatest of all time—Waters offers insights into equipment evolution, partnership dynamics, and the mental fortitude required to stay at the top.

1:11 “I’m a little sick…” + why this month felt electric

  • Waters apologizes for her hoarse voice, attributing it to the high energy of recent events.
  • She describes the past month as feeling like "cloud nine," filled with buzz and major decisions.

Waters opens the conversation by addressing her minor illness, a result of the intense excitement surrounding her recent sponsorship announcements. This period has been electric for her, marked by a sense of validation and anticipation as she navigated choices that could shape not only her career but the sport's trajectory, leaving her giddy with the possibilities ahead.

2:13 The pressure of rumors before anything was actually signed

  • Waters felt immense pressure from public assumptions that deals were already done when they weren't.
  • She questioned if she had to sign certain deals to meet expectations and avoid disappointing fans.

Amid swirling rumors, Waters grappled with the weight of external perceptions, feeling compelled to align her choices with what others anticipated. This internal conflict highlighted the challenges of decision-making under scrutiny, ultimately leading her to prioritize long-term satisfaction over immediate hype.

4:04 The rumor mill: every paddle brand in the mix

  • Speculation linked Waters to brands like Paddletek, Joola, Selkirk, Holbrook, and LZ, with Franklin emerging later.
  • She deliberately tested various paddles in practice to confuse observers and maintain secrecy.

The rumor mill churned relentlessly as fans and insiders speculated on Waters' next paddle sponsor, with nearly every major brand in contention. By strategically demoing different equipment and even using blacked-out paddles, she fueled the confusion while carefully evaluating options that aligned with her playing style and the sport's growth.

5:46 The leaked Nike/Franklin practice photo (and how it happened)

  • A photo of Waters practicing in Nike gear with a Franklin paddle leaked via a club's Instagram post.
  • She wore various outfits to deflect suspicion but underestimated the club's decision to share the image.

The unintended leak of a practice photo captured Waters in her new Nike attire wielding a Franklin paddle, igniting online frenzy. Occurring at a public court where she least expected widespread attention, the incident underscored the difficulty of keeping high-stakes deals under wraps in a hyper-connected community.

8:25 “Who was #2?” How the paddle decision actually went

  • There was no clear runner-up; Franklin stood out among five equal contenders.
  • Negotiations avoided bidding wars, focusing instead on prototypes and best offers.

Waters reveals that her paddle choice wasn't a close race between two brands but a standout selection of Franklin from a pool of strong options. By emphasizing custom prototypes over financial escalations, the process ensured the decision prioritized performance and innovation over mere monetary incentives.

9:13 Why she wouldn’t take money if she didn’t love the paddle

  • Paddle choice is crucial for performance, so she refused deals based solely on high pay.
  • She insisted companies create prototypes to ensure compatibility with her style.

For Waters, no amount of money could sway her toward a paddle she didn't genuinely love, given its direct impact on her game. This principled stance led to hands-on testing of custom designs, reinforcing her commitment to tools that enhance her dominance rather than compromise it.

10:43 First tournament with new gear: Masters pressure + adjusting fast

  • Debuting at the Masters brought stress from new equipment and behind-the-scenes issues.
  • She adapted quickly, winning the Triple Crown despite only weeks of practice.

The pressure at the Masters was palpable as Waters competed with unfamiliar gear, including a foam-filled paddle. Her rapid adjustment and ultimate Triple Crown victory validated the switch, proving her resilience and ability to thrive amid high-stakes transitions.

12:28 Singles vs doubles paddles (different shapes/thickness) is the future

  • Waters experimented with longer shapes for singles and rounded, thinner ones for doubles.
  • She predicts pros will increasingly use specialized paddles for each discipline.

Envisioning equipment trends, Waters advocates for discipline-specific paddles, drawing from her own trials with varying shapes and thicknesses. This approach could optimize performance, allowing players to tailor tools to the unique demands of singles versus doubles play.

14:47 Franklin’s Vegas presentation that won her over

  • Franklin rented a hotel room for a comprehensive pitch, including a global welcome video.
  • The presentation emphasized international reach and made her feel like family.

Franklin's elaborate Vegas presentation, complete with a heartfelt video from global staff, sealed the deal for Waters. It showcased the brand's worldwide infrastructure and personal touch, distinguishing it from competitors and aligning with her vision for pickleball's expansion.

17:34 Leaving Paddletek after years: the emotional side

  • Waters had deep ties to Paddletek, using their paddles since her first tournament.
  • The farewell post was emotional, but she wishes them well.

Parting from Paddletek after years of collaboration stirred strong emotions for Waters, given their role in her early successes and signature paddle creation. Despite the difficulty, she views it as a necessary step forward, maintaining gratitude for the shared history.

21:06 Franklin’s legacy + what it means

  • Franklin's history includes sponsoring Ben Johns and dominating ball sales.
  • Their involvement in events like the US Open adds to their sport-wide impact.

Franklin's storied legacy, from early adopters of pickleball to market leaders in equipment, resonates with Waters. Joining them revives their prominence while leveraging their resources to elevate the sport, much like their past associations with top players.

22:24 Paddle nerd talk: Gen 1 → foam

  • Waters transitioned from Gen 1 paddles to foam-infused designs for better feel.
  • She seeks a balance of spin, power, and control without numbness.

Delving into technical details, Waters discusses evolving from traditional Gen 1 paddles to modern foam cores. Her input focuses on maintaining ball feel and consistency, ensuring new designs enhance manipulation without sacrificing precision.

25:46 Nike talks begin: from “interest” to “we’re serious”

  • Initial Nike interest surfaced mid-year, tied to her expiring Fila deal.
  • Conversations escalated as they explored sponsoring her and the tour.

Nike's outreach began casually but intensified as mutual seriousness grew. Waters' initial skepticism gave way to excitement, recognizing the brand's potential to propel pickleball into mainstream sports culture.

27:04 Worlds weekend + meeting Nike team (and realizing it’s real)

  • Nike reps attended Worlds, leading to informal meetings and dinners.
  • The event showcased pickleball's potential, solidifying their commitment.

Meeting Nike executives at Worlds marked a turning point for Waters, transforming abstract talks into tangible reality. The tournament's energy impressed them, affirming pickleball's viability and accelerating partnership discussions.

27:44 Nike idols: Federer, Serena, MJ, Agassi + what it symbolizes

  • Waters admires Nike icons like Federer, Serena Williams, Michael Jordan, and Andre Agassi.
  • Associating with Nike signifies legitimacy and aligns with legendary athletes.

For Waters, Nike represents the pinnacle of athletic endorsement, evoking idols who defined their eras. This affiliation elevates her status, symbolizing pickleball's arrival among elite sports and inspiring her long-term aspirations.

29:11 Anna Leigh trending on Twitter

  • Her Nike signing trended on Twitter, boosting Nike's stock slightly.
  • Jimmy Fallon mentioned it, marking rare mainstream exposure for pickleball.

Waters' Nike deal sparked viral buzz, trending on Twitter and earning a Jimmy Fallon shoutout. This crossover attention highlights her role in bridging pickleball to broader audiences, amplifying the sport's cultural footprint.

33:38 Trip to Nike HQ: all-day meetings + building pickleball-specific gear

  • A full-day visit involved back-to-back meetings on apparel and shoes.
  • Focus was on adapting designs specifically for pickleball, not just tennis.

Waters' Nike HQ trip was an intensive dive into product development, emphasizing pickleball-unique needs. Collaborating with designers, she influenced gear tailored to the sport's demands, ensuring authenticity and performance.

35:22 The custom Nike jacket + “Established 2026” + insane stats

  • Nike gifted a personalized jacket with her logo, stats, and "Established 2026."
  • It features 40 Triple Crowns and 175 gold medals, plus a nod to her dog Archer.

The custom jacket from Nike, emblazoned with Waters' achievements and establishment year, serves as a motivational artifact. Its detailed personalization celebrates her dominance while hinting at future milestones in her career.

39:10 “Let’s not pretend we’re friends” — Anna Bright partnership honesty

  • Waters bluntly told partner Anna Bright they weren't friends initially.
  • Honesty fostered trust amid competitive tensions.

Waters' candid admission to Bright about their lack of friendship set a foundation of transparency. This no-nonsense approach, rooted in their rival history, paved the way for genuine collaboration and eventual camaraderie.

41:04 Building chemistry with Anna + why it changed everything

  • Early losses stemmed from poor chemistry rather than skill deficits.
  • Hanging out built trust, turning them into a formidable team.

Developing off-court chemistry with Bright transformed their partnership, addressing early struggles. By fostering mutual understanding and commitment, they overcame initial doubts, enhancing on-court synergy and resilience.

43:48 Staying dominant: motivation, rewards, and what drives her

  • Internal competitiveness and improving competition fuel her drive.
  • Recent rewards like sponsorships motivate continued excellence.

Waters' dominance stems from an innate competitive spirit and the thrill of rewards. As the sport evolves, she channels self-improvement and external validations to sustain her edge, viewing success as a gateway to greater opportunities.

47:31 Olympics in 2032? Anna Leigh’s honest take

  • At 25 in 2032, she sees herself competing, possibly returning post-retirement.
  • Juniors' rise poses challenges, but her experience gives an edge.

Waters eyes the 2032 Olympics as a potential capstone, willing to compete despite career uncertainties. Acknowledging emerging talent, she bets on her seasoned mindset and ongoing growth to remain elite.

49:22 Trendsetter mindset: creating strategies others aren’t doing yet

  • She innovates tactics like lob serves to set trends.
  • Focuses on balanced proficiency across all shots.

Waters positions herself as a trendsetter, experimenting with novel strategies to outpace competitors. By mastering versatility and pioneering plays, she aims to dictate the game's evolution rather than merely adapt.

50:33 Future of the game: aggression vs patience + equipment changes

  • Paddle regulations influence pace, with recent changes favoring aggression.
  • Women's game may see more out-of-air attacks.

The sport's future balances aggression and patience, shaped by equipment tweaks. Waters anticipates shifts toward dynamic play, particularly in women's doubles, as pros refine techniques amid evolving rules.

51:36 Lifetime ball impact (help or hurt?) + singles vs doubles dynamics

  • The Lifetime ball's higher bounce aids attacks but complicates defense.
  • Singles benefits from true bounces, though height challenges shorter players.

The Lifetime ball presents mixed effects for Waters, enhancing offensive opportunities while demanding adjustments. In singles and doubles, its dynamics force strategic reevaluations, potentially leveling or tilting the playing field.

52:56 Defining greatness: winning + inspiring growth

  • Greatness encompasses record wins, composure, and inspirational impact.
  • She strives for both on-court dominance and off-court influence.

Waters defines greatness as a blend of unparalleled victories and motivational presence. By embodying aura and inspiration, she aspires to a legacy that transcends titles, fostering the sport's broader appeal.

53:34 Losing: embarrassment, maturity, and perspective (Archer the dog)

  • Losses trigger embarrassment more than anger, leading to maturity growth.
  • Her dog Archer provides unconditional perspective.

Handling losses has matured Waters, shifting from reactive embarrassment to composed reflection. Archer's indifferent affection offers grounding, reminding her that defeats don't define her worth or relationships.

56:52 If she had to drop an event: singles/doubles/mixed debate

  • Singles is the likeliest to drop due to physical toll, shortening career.
  • Mixed depends on partner Ben Johns; doubles remains core.

Waters contemplates dropping singles to extend her career, prioritizing physical sustainability. While mixed hinges on partnerships, her prowess in singles makes it indispensable for her athletic identity and sponsorship appeal.

58:46 Singles court rule changes + why she’s against it

  • Proposed shorter courts would require costly repaints and disrupt the game.
  • She favors experiments like wider nets over drastic alterations.

Waters opposes shortening singles courts, citing impractical costs and unnecessary changes. While open to innovations like extended nets for dynamic play, she advocates preserving core elements to avoid alienating players and facilities.

Summary

Anna Leigh Waters' podcast appearance illuminates her ascent as pickleball's premier talent, navigating seismic sponsorship shifts with Nike and Franklin amid rumors and emotional transitions. From the electric buzz of her deals to technical paddle insights and partnership candor with Anna Bright, Waters emerges as a strategic visionary, balancing dominance with innovation. Her reflections on motivation, Olympic aspirations, and handling losses reveal a maturing athlete driven by internal fire and external rewards. Ultimately, her story underscores pickleball's maturation, with her trailblazing moves poised to globalize the sport while inspiring the next generation through authenticity and excellence.

Pickleball Prodigy: Anna Leigh's Swing to the Top (Tune coming soon. Got to walk the dog!)

Can you hear me now? Hello....is anyone there.....Hello...... Buckle up, young paddlers, grab your gear, let's hit the court with cheer, Anna Lee Waters, she's the queen, at 19 she's living the dream. From Paddletek days, first tourney win, to Franklin's foam, let the fun begin! Rumors flew like dinks in the air, Nike and Franklin, what a pair. Leaked photo in Vegas, practice so sly, wearing that swoosh, reaching for the sky.

Verse one, she's a little sick but full of fire, Month felt electric, buzz taking her higher. Pressure from whispers, deals not yet signed, Rumor mill churning, every brand in her mind. Joola, Selkirk, Holbrook too, but Franklin's pitch won her through. Vegas hotel, global video chills, "Join the team," from Asia's hills.

Chorus time, swing with might, young players fight! Nike idols like Federer, Serena so grand, MJ and Agassi, now Anna's in the band. Trending on Twitter, Jimmy Fallon shout, Triple Crown queen, no doubt! Masters pressure, new gear adjust fast, singles long paddle, doubles thin last.

Bridge break, honest talk with Anna Bright, "Not pretending friends," but chemistry ignite. Lost some matches, built that trust, now they're unstoppable, adjust or bust. Olympics 2032, she'll be 25 strong, juniors rising, but her game's lifelong.

Verse two, paddle nerd, Gen 1 to foam sweet, Big sweet spot, spin and control complete. Lifetime ball bounces high and true, helps attacks but defense anew. Drop an event? Singles maybe first, body toll high, quench that thirst. Court changes? Nah, she's against the short, repaint billions, distort the sport.

Future's aggressive, patience in mix, equipment tweaks, new tricks. Define greatness: wins and inspire, embarrassment fades, perspective higher. Archer the dog, win or lose he's there, unconditional love, beyond compare. Young paddlers, trendset like her lob serve bold, create strategies, stories told!

Chorus again, paddle up high, reach for the sky! Motivation rewards, stay dominant true, you're the future, pickleball crew. From HQ meetings, custom jacket stats, 40 crowns, 175 golds, that's the facts. Established 2026, insane and fun, Anna's journey's just begun! Hello.....is anyone there? Can you hear me now? Out!

(Word count: 328)

Instrumentation and Vocal Arrangement Guidance

  • Verses: Acoustic guitar strumming with light fingerpicking for folk storytelling; upright bass for groovy 90s rap undertone; brushed snare for subtle jazz swing; male lead vocal with rhythmic rap delivery, backed by soft female harmonies for youthful energy.
  • Bridge: Add clarinet or saxophone for jazzy improvisation; slow the tempo slightly with finger-snaps instead of snare; solo female vocal for introspective honesty, building to duet with male for partnership theme.
  • Chorus: Full ensemble with acoustic guitar, upright bass, brushed snare, and light piano accents for swing; 3-part harmony (male lead with two female backups) for uplifting, group-sing-along vibe, emphasizing fun and education.

How the Song Was Created

Crafting "Pickleball Prodigy: Anna Leigh's Swing to the Top" involved deliberate songwriting decisions to blend educational content with an engaging, hybrid style. The form follows a classic verse-chorus-bridge structure: two verses for narrative depth, a bridge for emotional pivot, and repeating choruses for hooks. Rhyme scheme uses AABB patterns in verses for rhythmic flow, evoking 90s rap's storytelling punch, while the chorus employs ABAB for catchy repetition—lyrical hooks like "swing with might, young players fight!" reinforce motivation and tie back to Waters' dominance. This setup keeps the 328-word count focused, upbeat, and scannable, targeting young pickleball players with rhyming details for memorability.

Instrumentation choices reflect the article's energetic, forward-looking tone: acoustic guitar and upright bass ground the 1960s folk essence, providing warm, narrative intimacy, while brushed snare adds light jazz swing for fun, improvisational flair. This mirrors Waters' innovative mindset—folksy for her personal journey, jazzy for the sport's evolving dynamics—avoiding heavy electronics to maintain a happy, accessible vibe that evokes communal court sessions.

Arrangement and vocal choices prioritize inclusivity: verses feature a male lead in rap-style for dynamic storytelling, with soft female harmonies adding youthful layers; the bridge shifts to a female solo for introspection on partnerships, building to a duet symbolizing chemistry. Choruses explode into 3-part harmony (male with two females) for communal uplift, emphasizing themes like trending deals and Olympic dreams. Lyrics directly incorporate concrete article details—leaked photos, Franklin's presentation, Nike idols, Archer's perspective, and paddle specs—to educate subtly, tying to Waters' honesty and growth. For the young audience, hooks encourage aspiration; performance tips for seniors (as mentors) include simplifying rap sections to spoken word for accessibility, using slower tempos to highlight educational elements, and adding seated percussion like hand claps to foster intergenerational play, ensuring the song inspires across ages without overwhelming physical demands.

(Word count: 312)

  1. What illness did Anna Leigh Waters mention at the start of the podcast? a) A cold b) Lost voice from energy c) Flu d) Headache
  2. Which factor did Waters prioritize when making sponsorship decisions? a) Immediate financial gain b) Long-term sport growth c) Fan expectations only d) Short-term performance
  3. What brands were speculated in the rumor mill for Waters' paddle? a) Nike and Fila b) Joola, Selkirk, Holbrook c) Franklin only d) Paddletek exclusively
  4. How did the leaked practice photo occur? a) Waters posted it herself b) A pro leaked it c) Club's Instagram shared it d) Nike executive released it
  5. Why was there no clear #2 in Waters' paddle decision? a) Franklin was the only option b) All five brands were equal, but Franklin stood out c) Bidding wars eliminated others d) She rejected prototypes
  6. What was Waters' stance on taking money for a paddle? a) Accept highest bid regardless b) Only if she loved the paddle c) Focus on appearance d) Prioritize brand size
  7. What achievement did Waters accomplish at her first tournament with new gear? a) Silver medal b) Triple Crown win c) Singles gold only d) Doubles loss
  8. What paddle trend does Waters predict for the future? a) Uniform paddles for all b) Same shape for singles and doubles c) Specialized shapes/thickness by discipline d) Thicker paddles only
  9. What element of Franklin's presentation impressed Waters most? a) Free cake b) Global welcome video c) Local factory tour d) Paddle samples only
  10. Why was leaving Paddletek emotional for Waters? a) Short history with them b) Used their paddles since first tournament c) No signature paddle d) Recent ownership change only

Answer Key B A D C B A D C A B

  1. 1:11 “I’m a little sick…” + why this month felt electric
  2. 2:13 The pressure of rumors before anything was actually signed
  3. 4:04 The rumor mill: every paddle brand in the mix
  4. 5:46 The leaked Nike/Franklin practice photo (and how it happened)
  5. 8:25 “Who was #2?” How the paddle decision actually went
  6. 9:13 Why she wouldn’t take money if she didn’t love the paddle
  7. 10:43 First tournament with new gear: Masters pressure + adjusting fast
  8. 12:28 Singles vs doubles paddles (different shapes/thickness) is the future
  9. 14:47 Franklin’s Vegas presentation that won her over
  10. 17:34 Leaving Paddletek after years: the emotional side
  11. 21:06 Franklin’s legacy + what it means
  12. 22:24 Paddle nerd talk: Gen 1 → foam
  13. 25:46 Nike talks begin: from “interest” to “we’re serious”
  14. 27:04 Worlds weekend + meeting Nike team (and realizing it’s real)
  15. 27:44 Nike idols: Federer, Serena, MJ, Agassi + what it symbolizes
  16. 29:11 Anna Leigh trending on Twitter
  17. 33:38 Trip to Nike HQ: all-day meetings + building pickleball-specific gear
  18. 35:22 The custom Nike jacket + “Established 2026” + insane stats
  19. 39:10 “Let’s not pretend we’re friends” — Anna Bright partnership honesty
  20. 41:04 Building chemistry with Anna + why it changed everything
  21. 43:48 Staying dominant: motivation, rewards, and what drives her
  22. 47:31 Olympics in 2032? Anna Leigh’s honest take
  23. 49:22 Trendsetter mindset: creating strategies others aren’t doing yet
  24. 50:33 Future of the game: aggression vs patience + equipment changes
  25. 51:36 Lifetime ball impact (help or hurt?) + singles vs doubles dynamics
  26. 52:56 Defining greatness: winning + inspiring growth
  27. 53:34 Losing: embarrassment, maturity, and perspective (Archer the dog)
  28. 56:52 If she had to drop an event: singles/doubles/mixed debate
  29. 58:46 Singles court rule changes + why she’s against it

Tuesday, January 13, 2026

Nike Changes Pickleball Forever

 

Zane Navratil PickleballToday, Anna Leigh announced her partnership with Nike, and in this video I break down why this signing may be more important than her Franklin paddle deal, what it means for the future of pickleball, and why there’s one person who might be even happier about this than Anna Leigh herself.

Press

Sunday, January 11, 2026

Professional Pickleball Waters Family

 

Under the Brightest Lights, a Familiar Cheer for Pickleball’s Brightest Star


At the Veolia Lakeland Open, Anna Leigh Waters collected another triple crown — this time with family in the stands, reminding her how far the sport, and her story, have traveled.

Introduction:
Being the world’s top-ranked pickleball player comes with a particular weight: every point scrutinized, every appearance amplified. For Anna Leigh Waters, the 18-year-old phenomenon who has come to define the modern game, that attention is now routine. But at the recent Veolia Lakeland Open, amid the noise and expectation, there was something different in the crowd — the presence of family, and with it, a quieter kind of pressure that only familiarity can bring.


A Champion Accustomed to Watching Eyes

Waters has never lacked an audience. Since her teenage rise to the top of the sport, she has played before packed bleachers and streaming cameras, her aggressive precision and tactical calm turning pickleball into appointment viewing. Lakeland was no exception. As the No. 1 player in the world, every move she made felt observed, evaluated, and, more often than not, admired.


A Triple Crown, Performed for Family

What unfolded on the courts was a familiar outcome delivered with uncommon ease. Waters swept the tournament’s singles, doubles, and mixed doubles titles, completing a triple crown that has become a signature of her dominance. This time, the performance doubled as a personal showcase for two special spectators: her cousins, George and William Waters, who watched from the stands as she carved through the field.

“I love having them here,” Waters said, noting the convenience of Florida tournaments and the comfort of seeing familiar faces.


A Family Steeped in Competition

George and William Waters understand elite athletics in their own right. Soccer players at the University of Tampa, the brothers grew up immersed in sport and now share something rare: the chance to compete together at the collegiate level. Their father once did the same, playing college golf alongside his own twin — a family throughline that ties generations together through shared fields and fairways.

Competition, they say, is the family language. Whether as children roughhousing in the backyard or as adults chasing higher standards, the instinct to measure oneself against the nearest rival never fades.


Pride, Perspective, and a Little Bravado

Watching their cousin dominate a professional sport brings a mix of awe and humor. There is pride in seeing a relative reshape a game, and just enough bravado to imagine, jokingly, a hypothetical challenge. They know better, of course. Waters’ rise has been too swift, her control too complete.

What stands out to them most is not just the winning, but the way she has become a symbol — a young athlete pushing pickleball beyond novelty and into the sporting mainstream.


Making Pickleball Feel Bigger

In Lakeland, Waters was not just collecting medals; she was expanding the sport’s footprint. Her presence turned the tournament into a local event with national resonance, a reminder that pickleball’s growth is being carried forward by players who look comfortable under both scrutiny and celebration.


In-Depth Summary

The Veolia Lakeland Open offered a snapshot of where pickleball stands — and where it is headed. At its center was Anna Leigh Waters, the sport’s most visible figure, reaffirming her supremacy with a triple crown performance that looked almost effortless. Yet the weekend was about more than titles. With her cousins George and William Waters in attendance, the event highlighted the family roots and athletic lineage that underpin her success.

Their shared background — generations of competitive athletes, siblings pushing each other, and pride balanced with playful rivalry — mirrors the qualities that have shaped Waters herself. As her cousins observed from the stands, they saw not only a champion, but a trailblazer helping move pickleball into the cultural mainstream.

In Lakeland, Waters’ dominance was expected. What lingered was the sense that her influence now extends beyond wins and rankings. She is not just the best player in the world; she is a connective figure, linking family, community, and a rapidly growing sport — and doing so with the poise of someone already accustomed to being watched.

Thursday, January 8, 2026

🚨 BREAKING: Anna Leigh Waters Signs With Franklin Pickleball

Pickleball Prodigy Anna Leigh Waters Inks Deal With Franklin Sports, Signaling New Era for the Sport

Rising Star Aligns With Industry Leader to Innovate and Expand Globally

In a move that underscores the rapid ascent of pickleball from recreational pastime to professional powerhouse, Anna Leigh Waters, the sport's undisputed top-ranked player, has signed a long-term partnership with Franklin Sports. The announcement, made Thursday from Franklin's headquarters in Stoughton, Mass., pairs the 18-year-old phenom with a brand that has been at the forefront of pickleball's equipment evolution since 2017. As Waters prepares to turn 19 on January 26, this collaboration not only cements her status as a trailblazer but also highlights the growing commercial stakes in a game that has exploded in popularity across the United States and beyond.

The Partnership Unveiled

Franklin Sports, a venerable name in sporting goods with roots dating back to 1946, revealed the deal in a statement that emphasized mutual ambition. Adam Franklin, the company's president, described Waters as embodying "remarkable talent, competitive spirit, and passion for the game," qualities that align with Franklin's ethos of supporting athletes from backyard enthusiasts to elite pros. The agreement comes at a pivotal moment for pickleball, which has seen participation surge by over 200 percent in recent years, drawing comparisons to the early boom of tennis in the 1970s.

Under the terms of the partnership, Waters will compete using advanced iterations of Franklin's C45° Carbon Fiber Paddle, a thermoformed carbon weave technology that has become a staple on the professional circuit. This shift in equipment is more than cosmetic; it's a strategic endorsement of Franklin's innovation pipeline, which Waters cited as a key factor in her decision. "Performance was a priority," she said in the release, praising the company's commitment to pushing boundaries in paddle design.


Waters' Historical Pickleball Journey

Anna Leigh Waters' journey to the pinnacle of pickleball reads like a script from a sports underdog story, albeit one accelerated by precocious talent and multi-generational family support. Introduced to the game in September 2017 by her grandfather when she and her mother, Leigh Waters, evacuated Florida during Hurricane Irma. Ten year old Anna Leigh instantly transitioned from novice to prodigy at her first tournament a month later, winning a gold medal at the Delray Beach Gamma Pickleball Classic. Teaming initially with her mother—who now serves as her coach and manager—the duo pioneered an aggressive, high-velocity style winning the Pro Women's Doubles World Championship in 2019.

By age 18, Waters has amassed a staggering 181 gold medals on the Pro Pickleball Association (PPA) tour, including 39 career triple crowns—a feat unmatched in the sport's young history. Since 2022, she has held the No. 1 ranking in women's singles, doubles, and mixed doubles, a trifecta that places her in rarified air. Her fan base, drawn to her fiery on-court demeanor and off-court accessibility, spans generations, inspiring young players to pick up paddles in parks and community centers worldwide. As pickleball courts proliferate—from urban rooftops to suburban cul-de-sacs—Waters has become the face of its democratization.

Franklin's Stake in Pickleball's Growth

Franklin Sports entered the pickleball arena in 2017 with the launch of its X-40 ball, which swiftly earned official status from USA Pickleball, the APP Tour, and the US Open Pickleball Championships. This foothold has expanded into a comprehensive product line, including paddles, bags, nets, and accessories, positioning Franklin as a global leader amid fierce competition from brands like Selkirk and Joola.

The Waters partnership builds on Franklin's roster of sponsored athletes, which includes pros from the PPA, APP, and international tours. Beyond equipment, the deal promises collaborative product development: Waters will co-design a signature line of paddles, bags, and accessories tailored to both competitive and casual players. Additionally, the duo plans to introduce a new pro-level pickleball to complement the X-40, aiming to set new standards in durability and performance.

This alliance also extends to broader initiatives, such as international marketing campaigns and athlete-led clinics, designed to fuel pickleball's global expansion. With the sport eyeing Olympic inclusion—potentially as early as 2032—Franklin's investment in Waters signals a bet on pickleball's enduring appeal.

Looking Ahead: Innovation and Inspiration

The partnership's emphasis on "athlete insights, product testing, and innovation" suggests a hands-on role for Waters in shaping Franklin's future offerings. She expressed enthusiasm for the familial vibe of the Franklin team, noting an "immediate connection" that fostered trust. Joint efforts will focus on elevating performance across skill levels, from beginners tweaking their dinks to pros mastering third-shot drops.

On the horizon, expect Waters and Franklin to embark on international visits, promoting the sport in emerging markets like Europe and Asia, where pickleball is gaining traction amid a post-pandemic fitness boom. This global push aligns with Waters' vision of inspiring a new wave of players, much as she was once inspired by her family's impromptu introduction to the game.

In-Depth Summary: A Watershed Moment for Pickleball

Anna Leigh Waters' alignment with Franklin Sports represents more than a sponsorship deal; it's a confluence of youthful dominance and established expertise that could accelerate pickleball's maturation as a mainstream sport. At 18, Waters has already rewritten the record books, her 181 golds and 39 triple crowns underscoring a dominance that rivals early-career legends in tennis or golf. Franklin, with its proven track record—starting with the X-40 ball and expanding to premium gear—gains a charismatic ambassador whose aggressive playstyle and fan engagement amplify its brand.

The collaboration's multifaceted scope, from co-designed signature products to a new pro ball and international outreach, positions both parties to capitalize on pickleball's explosive growth. Participation has ballooned to over 36 million players in the U.S. alone, per recent industry reports, driven by its accessibility, low-impact appeal, and social nature. Yet challenges remain: standardizing equipment regulations, expanding professional infrastructure, and navigating rival leagues like the PPA and Major League Pickleball (MLP), where Waters has excel.

Critics might view such deals as commercialization encroaching on a grassroots game, but proponents argue they inject resources needed for sustainability. For Waters, this partnership marks a "next chapter" prioritizing performance and shared vision. As she approaches her 19th birthday, her trajectory suggests not just sustained success but a lasting legacy—one that could see pickleball courts as ubiquitous as basketball hoops. Franklin's bet on her? A calculated play in a sport where the net is low (34 inches), but the stakes are rising.

Friday, January 2, 2026

2026 Schedule

 2026 PPA Tour Professional Events

Dates (2026)Event NameCity, State
Jan 12–18PPA Masters Powered by InvitedRancho Mirage, CA PPA Tour
Jan 19–25Indoor National ChampionshipsLakeville, MN PPA Tour
Feb 9–15Cape Coral OpenCape Coral, FL PPA Tour
Feb 16–22Carvana Mesa CupMesa, AZ PPA Tour
Mar 2–8Newport Beach OpenNewport Beach, CA PPA Tour
Mar 9–15Veolia Texas OpenMcKinney, TX PPA Tour
Mar 23–29Greater Zion Cup at Black Desert ResortIvins (Greater Zion), UT PPA Tour
Apr 13–19Sacramento OpenSacramento, CA PPA Tour
Apr 27–May 3Atlanta Pickleball ChampionshipsPeachtree Corners (Atlanta area), GA PPA Tour
May 4–10PPA FinalsSan Clemente, CA PPA Tour

2026 MLP Tour Schedule (Dates & Locations)

Stage / EventDates City, StateVenue
Regular Season #1May 22–25Dallas, TXPickler Universe Major League Pickleball
Regular Season #2May 28–31Columbus, OHPickle & Chill Major League Pickleball
Regular Season #3June 4–7St. Louis, MOChaifetz Arena Major League Pickleball
Regular Season #4June 11–14Austin, TXAustin Pickle Ranch Major League Pickleball
Regular Season #5June 18–21St. Petersburg, FLSt. Pete Athletic Major League Pickleball
Regular Season #6June 25–28New York, NYSportime Randall’s Island Major League Pickleball
Mid-Season TournamentJuly 8–12Grand Rapids, MIBelknap Park Major League Pickleball
Regular Season #7July 16–19Newport Beach, CATennis & Pickleball Club Major League Pickleball
Regular Season #8July 23–26TBATBA Major League Pickleball
Regular Season #9July 30–Aug 2Orlando, FLESPN Wide World of Sports (Disney) Major League Pickleball
Playoffs #1Aug 6–9Dallas, TXPickler Universe Major League Pickleball
Playoffs #2Aug 13–16San Diego, CABarnes Tennis Center Major League Pickleball
Playoffs #3 – FinalsAug 28–30New York, NYCityPickle at Wollman Rink Major League Pickleball